Marketing, Branding & Partnerships
We help athletes build powerful personal brands that attract the right opportunities — from endorsement deals and sponsorships to long-term business ventures. Through social media strategy, storytelling, and partnership management, we grow your influence off the ice as much as on it.
We take a comprehensive approach to player management, combining financial strategy, legal expertise, brand growth, and personal support to help athletes build lasting success on and off the ice.
Athlete Marketing & Brand Growth
We build and manage athlete brands that stand out. From personal identity and social media to sponsorships, content, and partnerships, we create authentic, lasting visibility and opportunity on and off the ice.
Athlete Marketing & Brand Growth
We build and manage athlete brands that stand out. From personal identity and social media to sponsorships, content, and partnerships, we create authentic, lasting visibility and opportunity on and off the ice.
core services
We help athletes define who they are, what they stand for, and how they want to be seen. From visual identity to storytelling, we build brands that reflect each player’s values, personality, and purpose — not just their stats.
Ex: Logo & identity design, brand messaging, and digital brand kits.Your online presence is your modern-day highlight reel. We design professional websites, social profiles, and digital portfolios that showcase your career, partnerships, and off-ice initiatives — the way scouts, sponsors, and fans should see them.
Includes: Personal websites, portfolio pages, SEO setup, and media kits.We connect players with authentic brand and business opportunities that align with their values. From product endorsements to ambassador roles, our team manages every step — negotiation, activation, and ongoing partnership growth.
Includes: Brand partnerships, NIL activations, sponsorship outreach, and social campaigns.Building your brand also means building your impact. We help athletes establish charitable foundations, community programs, and scholarship initiatives — turning passion into purpose.
Includes: Charity setup, event planning, and public relations support.When players are ready to think beyond the rink, we guide them in creating businesses that reflect their interests and legacy. From startups to personal brands and product lines, Global connects athletes with trusted advisors to bring their ideas to life.
Includes: Business strategy, brand expansion, and partner introductions.Maximize your name, image, and likeness with purpose. We guide athletes through partnerships, endorsements, and monetization opportunities that align with their personal brand and long-term goals.
Authentic Athlete Storytelling
We build brands around real stories — helping players share who they are, not just what they do. Every strategy starts with authenticity and ends with connection.
Strategic Brand Alignment
We partner only with brands that reflect each athlete’s values, image, and goals. Every deal is designed for long-term credibility, not quick clicks.
Digital Growth & Engagement
From social media strategy to content execution, we grow player audiences with purpose — turning engagement into influence and opportunity.
agency Partner
July Grey | Marketing Agency
Founded by Michael Browning, July Grey is a strategic marketing partner specializing in growth for businesses, brands, and athletes. With experience managing a marketing portfolio of more than 100 athletes prior to founding July Grey, Michael brings deep expertise in digital strategy, brand building, and partnerships.
He works directly with select players to help them leverage their time in the league—building personal brands, businesses, and opportunities that last long after their playing careers.
Headquarters: Concord, New Hampshire
Website: www.julygrey.com
Email: mbrowning@julygrey.com
15 Years of Marketing &
Growth Expertise
End-to-End Brand &
Revenue Strategy
40 Under 40 Business
LeaderRecipient
Trusted Partner for
Athletes & Businesses